Lionel Messi signs for PSG: Michael Jordan makes an absolute killing

After Lionel Messi's life-long romance with Barcelona came crashing down at his feet, the Argentinean superstar was forced to search for pastures new.

Unsurprisingly, that aforementioned search lasted no longer than a few days, as PSG swooped in to give the 34-year-old a place to rest his head.

As clubs clambered and tripped over themselves to secure Messi's services, it was the Parisian giants that offered the sweetest package, handing Messi a monumental contract.

He now stands alone as the highest paid footballer on the planet and will be hoping to play a major role in ending the European hoodoo that has hung so morbidly over his new club.

However, while Messi represents a massive signing on the field, off the field he is proving just as big, if not more of a coup.

Messi's marketability as a commercial asset is second only to Cristiano Ronaldo and PSG are already reaping the substantial rewards.

The former Chicago Bulls superstar has made a killing since Messi swapped Barcelona for Paris, due to the fact that PSG's kit is made by Nike's Air Jordan brand.

The Jordan brand has been making the PSG kit since the onset of the 2019/20 season but, even with stars like Neymar and Kylian Mbappe on the books, they have never seen sales numbers quite like these.